The DriveSales™ | A 6-Step guide for beginners in building the B2C sales funnel!

B2C is a process of selling goods directly from the business to its consumers. They are the end-users of the products/services and no middlemen are involved. A B2C sales cycle is shorter since the customer is engaged constantly to purchase the product right there. Generally, B2C sales only involve one decision-maker. B2C can be wholesale or retail. It can be offline or online.

Are you struggling to sell to individual customers? Want to know how B2C sales works?

Here is a 6 step B2C funnel which acts as a basic structure to show how sales happen in a B2C context:

1) Awareness- Here, Awareness means searching for a product or information. At this stage, you are essentially making your customers aware of your company. This is an introductory stage where they learn in detail about your company.

2) Interest- Here, the customer essentially the customers learn about the product you are selling. Here, you can share the information which will help the customer solve their problem.

3) Consideration- In this stage, the customer compares your product with products of other competitors in the market. Some definers are price, quality, quantity, packaging, etc. They also collect and read reviews which helps them select the best alternative.

4) Intent- Intent means the intention or showcasing that they are going to buy the product. This may be by putting the product in their shopping cart.

5) Evaluation- Evaluation is the penultimate step in this structure. The consumer rechecks their shopping cart one last time before heading to check out. This step is extremely crucial since the customer can delete your product from their cart and all the earlier steps go in vain.

6) Sales — Here, the purchase is completed. The customer checks out and pays for your product thus marking the end of the sales procedure in a B2C context.

Now, as an effective SALESPERSON! We can do three things from here.

1) Ignoring the opportunity and blaming the situation for revenue loss.

2) Taking important notes and going back to revisit your sales strategy with the growth mindset.

3) Reach out to The DriveSales™ if you need any specialized help for sales.

To conclude, what you choose to think also provides some idea of your growth mindset. It is something like, Beth Comstock’s quote, “Whether B2B or B2C, I believe that good marketing essentials are the same.”

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