The DriveSales™ | How Startups, Small & Medium Business can fight the COVID-19!
When in Rome, do as Romans do, that is not just a proverb by Saint Augustine but a life philosophy, if implemented right then the sky is the limit.
Well, this COVID-19 is devastating, no doubts, period. But this hell is also a heaven for some companies especially small and medium enterprises and those who believe in taking the leap of faith commonly known as Entrepreneurs.
In the last couple of months, I have seen a huge surge of new companies selling essential and non-essential products across all Indian e-commerce, some even do not have a website or social presence, WHAT? Yes, now go back, lift your mobile phones, write Hand Sanitizer or Mask on Amazon, Flipkart, or perhaps, Big Basket, there will be a plethora of options, no shortage at all.
How did it happen? There is something called, overnight success, yes, my friends, that’s true, this is an overnight success, but all these companies have a long way to go in terms of structure branding and social presence to expand their geographical market and digital outreach. But does that mean we all should go and start selling essential and FMCG products and build a company? Perhaps or not!
But my point here is, due to the gravity of the present situation, these companies are made by courageous entrepreneurs, however, to make them expand, they will be needing external support from the ecosystem, such as.
Website — Opportunity for Website developers
Branding — Opportunity for Creative & Design Agency
Digital Marketing — Opportunity for Digital Marketing Agency
Geographical Expansion — Opportunity for Distributor Agency
Transport — Opportunity for Supply Chain Aggregators
Storage — Opportunity for Warehousing Partners
Local Expansion — Opportunity for Local Retailers
Packaging — Opportunity for Printing Firms
Manufacture — Opportunity for Manufacturing businesses
e-commerce listing — Opportunity for Aggregators
Compliance — Opportunity for Accounting Firms
Yes, that is what opportunity looks like for real SALESPERSON! Now we can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue lose.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Eleanor Roosevelt’s quote, “Small minds talk about people, average minds talk about events, and great minds talk about SALES.”