The DriveSales™ | How to develop and expand your sales network and gain leverage!
Porter Gale said, “Your network is your net worth”. We have not come across anything as true as this. Growing in the field of sales is extremely important since it helps you establish yourself in the longer run. For this type of growth, finding new avenues is extremely important. These avenues help you acquire new customers and increase your customer base thus increasing sales.
Most salespeople forget about their existing clients to gain leverage and are often experimenting which leads to failure usually. Have you exhausted all your channels for getting new customers? Are you trying to gain leverage over your existing customer base?
Here are 5 ways you can gain leverage and develop your sales network.
1) Visible and connected to the market - Staying visible means making sure you are active in the market. Promoting your company in the market is one of the easier ways to stay visible. Posters, Ads are also a viable option to stay connected. This helps build the image of your brand. It also helps in spreading information about your brand.
2) Feedback - Customer feedback is the best way of knowing where you lack. It helps you understand the needs and wants of your customers. It also helps you upgrade your products so you can cater better to your customers.
3) Customer Testimonials - Customer testimonials are experiences of your customers with your company. This helps potential clients understand your company ad also arrive at a decision. These testimonials act as a true representation of your company since they are honest reviews by your existing clients.
4) Referrals - Referrals are of two types. They can be internal and external. When people suggest your company to other prospects, it is known as referring. Through referrals, you can be introduced to many powerful people who can increase your sales. Such referrals increase the prospect’s trust in you.
5) Conferences - Hosting or participating in conferences is a way to meet potential clients. All the people attending such conferences are looking out for such companies. Through these conferences, you create a sense of community that helps in building personal relationships. This helps in improving your client base in the longer run.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, growing your customer base is extremely important to survive in the market in the long run, and using your existing client base is an extremely practical method. It is something like, Porter Gale’s quote, “Your network is your net worth.”
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