The DriveSales™ | How to improve customer retention and perform sales better!
Customer retention is the process in which a business focuses on repeating their existing customers to increase their profitability. According to a study, 80% of any company’s profits in the future depend on their existing customers. Selling to existing customers is easier than acquiring new customers unless they have a dissatisfying experience. Selling to existing customers not only reduces your cost but also helps in increasing conversion rates.
Wondering how to retain your customers? We are here to get this thing sorted for you!
Follow the steps listed below and watch how your profits grow!
1) Build trust — Without a doubt, loyal customers are the best asset of a business. If you want your customers to keep coming back to you, you have to earn their trust. Build good relations with your customer during your first sale. This will assist you in building trust.
2) Record customer details — Keep a good record of the details of your customer with the help of technology. This record will enable you to retarget your existing customers easily.
3) Offer special deals — When you know who your customers are, you can identify their needs and expectations easily. When you retarget these customers with special offers according to their needs, boom! They purchase again.
4) Reward your best customers — You can reward your best customers with vouchers, gift hampers, etc. to motivate them and other customers to buy even more. These small factors make your customers feel appreciated and they tend to purchase more.
5) Personalized email — You can send your customers engaging emails that are personalized for each individual. You can send thanks-giving email after they finish purchasing your product. Email Marketing is one of the best ways to keep your customer’s attention even after they finish purchasing.
6) Improve customer service — Your customers should be able to connect to you easily. If you want to retain your customers, make sure that they get a proper after-service. This will increase customer satisfaction which in turn will make them purchase more products from you.
7) Follow up — Do not forget to follow up and take your customer’s feedback. By doing this, you will get to know if you have room for improvement. Make your customers feel that customer satisfaction is your utmost priority.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your growth mindset. It is something like Anthony J. D’Angelo’s quote, “Develop a passion for learning. If you do, you will never cease to grow.”
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