The DriveSales™ | How to leverage Google Ads and generate real qualified sales leads!
Google is the most well-known search engine out there. Google is a multinational company that specializes in Internet-related services. Google has the answers to everyone’s questions from how to boil water to what quantum physics is . The era we live in is not simply called the technological era.
Everything is just one click away and it is beautiful how far we have come. From reading books to watching YouTube videos Google has it all. What are Google Ads? Google ads are a way of advertising with Google when you do so you have complete control over the target audience; budget and you only pay for an ad when someone clicks on it. Now let us understand how Google works and ways to leverage its reach to promote a brand.
How does Google search work?
When someone Google’s something Google as a search engine uses three steps to get the answer to the question. The steps are Crawling, indexing, and ranking. Let us understand these in detail.
1) Crawling — When one types something on the search bar Google immediately starts searching for keywords. Now how does Google get these keywords? Well, Google has something called spiders or crawlers. These spiders travel across the web and find these keywords and register them with Google so that Google can recognize them.
2) Indexing — Once this page is found Google analyzes the data and of the page to make sure that is what the user is looking for, this is called indexing. Later this information is stored in the Google database.
3) Ranking — Once stored Google scans through the indexed pages to give the user the best results. It gives a lot of attention to details like place language and device as well.
Now that we have understood how Google works let’s understand how we can use this huge resource to our advantage as marketers.
Here are the proven and highly recommended sales strategies to leverage and generate lead with Google Ads:
1) Use geographical location — This is highly effective target people closer to your location hence it will attract more people because of the short distance and convenience. Get customers through geo-targeting and make them specific to your business location or country.
2) Pay per click — Google ads use pay per click business model. This means that you have to pay for the ad only when someone clicks on it and not otherwise. This is very cost-effective and works out extremely well.
3) Budget setting — Google ads are nothing but a keyword auction site. The higher you bid the more visibility your product or website will get. Just so one stays within their budget and doesn’t carry away Google lets us set a budget for the ad campaign and tried to give the best result in the budget provided.
4) Use dynamic text insertion — Google provides this feature which allows you to change texts on the landing page. This is remarkably effective to provide users with any sort of service they are looking for.
5) Text me — Google Ads have this amazing feature where potential clients can directly text you on your phone regarding their queries. Hence not using this feature to your advantage would be a waste of resources.
Now, as an effective SALESPERSON! We can do three things from here.
1) Not ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to Drive Sales if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Sergey Brin’s quote, “We need Google to be the third part of our brain.”
#thedrivesales
