The DriveSales™ | How to leverage TikTok and generate real qualified sales leads!
With over 500 million monthly active users TikTok is the third most downloaded app globally. Tiktok is a fast-growing social networking platform. Tapping not into the power of TikTok would be a waste of resources and as a marketer, it is particularly important to make use of all the resources one can get their hands on. Tiktok is viewed as a platform where teenagers dance and make silly videos but it is more than that. Let us first understand what it is and get into how to tap into this side of social networking.
What gives TikTok an extra edge?
In the simplest of terms, TikTok is a social networking service. Tiktok through a social networking app is not like Facebook or Instagram. This platform is purely video sharing; hence people can post only videos that last somewhere in between 3 seconds to 60 seconds. These videos do not have to be a specific type. On TikTok only can find all sorts of content, from cute puppy videos to videos creating social awareness it has it all.
Why TikTok is essential and should be part of your marketing campaign?
Now one may question what TikTok has that other social networking apps do not. Well, the answer to that is the audience. The main demographic that is highly active on TikTok is the younger generation popularly known as ‘Gen-Z’. These are from the age group of 8 years to 23 years also known as the future generation. This is why using TikTok is important. As this generation in some essence is being raised by social media getting in touch with them helps drive up sales.
Now as we have understood what TikTok is and why should we use it, let us understand how to leverage it so that it is a little less ‘Renegade’ and a little more sales & marketing.
Here are the proven and highly recommended sales strategies to leverage TikTok:
1) Mobiles campaigns — Mobile phones have become an essential part of everyone’s life and these tiny computers provide us everything at our fingertips. Now, what makes TikTok a suitable platform to run ads is that. The app is highly addictive once start scrolling one cannot stop because in contrast to YouTube these videos are just 30 seconds long hence an individual tends to consume more content on TikTok than on any other social networking app. Hence running mobile campaigns can be proven particularly useful as it increases brand reach to a large number of people in just a 30 second long video.
2) Make aesthetic content — What looks well sells well. This is the base of the world of social media. Authenticity is key. Gen-Z gives utmost importance to aesthetic and eye-catchy content. If the content looks good then it by default gets shares and likes. This doesn’t only help brand awareness but also helps to show how up to date the brand is with the generation and that it knows its audience very well.
3) Follow trends — What is the trend? In the language of social media, a trend is a subject of many posts on social media at the same time. Following trends pushing sales as the video is more relevant the algorithm also tends to give it more screen time as compared to a video that is not following the trend.
4) Posting regularly — One main aspect of staying relevant on a platform with so much content is to post regularly. No matter how silly it sounds, posting regularly is very important because by doing this we are showing the algorithm that we are relevant and hence the content we post will further be pushed forward.
5) Audience interaction — Knowing what the audience wants and how the audience feels is important because the audience is also the consumer hence the audience’s concern should be bought to the limelight. This will further improve the image of the brand and also establish trust and loyalty.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking important notes and going back to revisit your sales strategy with the growth mindset.
3. Reaching out to Drive Sales if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like John F Kennedy’s quote, “it is time for a new generation of leadership, to cope with new problems and new opportunities for there is a new world to be won.”
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