Making B2B sales may or may not seems difficult but by making few adjustments to our methods we can create a win-win situation.

If you ask the salesperson about their dream prospects, they will show a long list, but if you ask them how do they plan to onboard them, they won’t speak enough. The point here is you can’t make a “one size fits all” strategy with all your prospects. I am sure, when it comes to your dream, you don’t take a chance, you plan well and execute well. The same should be the mantra for your dream prospects, research well, and sell well.

Here are the key steps that can give you an edge to onboard your dream clients and can also help you sell better than yesterday.

1) Identify your dream prospects either by LinkedIn or Google search.

2) Once identified, add them to your social network.

3) Don’t send them a direct cold email, visit their website, social pages — read, research well, find out how you can solve their business problem, accordingly, customize your pitch, and then share over email.

4) If possible, back your pitch with statistics and numbers, remember — number always helps, for eg, our SEO services can you help rank in the top 10 Indian e-commerce site, etc.

5) Offer them “proof of concept” for example, if you are a design agency, supplement your pitch by creating a couple of marketing collaterals specific to your prospects needs.

6) To be more aggressive, prepare a short case study, show the difference between your offer to their present similar solutions. Not more than 10 meaningful slides.

7) Stick to these documents, follow up and close the deal.

I am positive that if you practice the above-mentioned steps, you will get closure to onboard your dream client and your sales funnel will have more conversion than before.

Now, as an effective SALESPERSON! We can do three things from here.

1) Ignoring the opportunity and blaming the situation for revenue loss.

2) Taking important notes and going back to revisit your sales strategy with the growth mindset.

3) Reaching out to us if you need any specialized help for sales.

To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like a Jim Cathcart quote, “Become the person who would attract the results you seek.”




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