The DriveSales™ | New to Sales? Learn how to optimize your sales funnel and make the most of it!
Funnel optimization or Funnel conversion is making changes to the existing sales funnel such that it yields higher profits are minimum costs. This is also known as efficiency using a sales funnel. Optimization of sales increases profits of the company thus making the business sustainable in the longer run.
No sales funnel is perfect. Tweaking it a little helps the concern in the longer run by yielding good quality as well as quantity of leads. In one of our earlier blogs, we have discussed a basic sales funnel structure. Are you trying to gain maximum leads using your sales funnel structure?
Here are some changes which you could implement in the structure of your firm thus optimizing the sales.
1) Quality content- In the initial stages when the prospects are trying to find out about your company, put out good quality content which makes you look for experienced. Some examples can be videos, Articles, Blogs, research papers, etc. This shows the depth of knowledge you possess.
2) Catchy landing page- Make sure the landing page is attractive and is organized. The page should display everything a lead might want to know about the company and the products offered. Contact details must also be shared. An effective landing page is very crucial.
3) Testimonials and reviews- Having positive reviews and testimonials help the buyer trust your company and product. This also adds goodwill to your firm. Awards and other honorary mentions can also be listed. This makes the prospect more confident to invest in your product.
4) Call to action- Having an effective call to action is necessary. This helps people clear ambiguity in their minds, thus optimizing your sales. A good call to action is crisp and clear. It directs the customers to do a particular task which often leads to better sales.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reach out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your growth mindset. It is something like Jeff Eisenberg’s quote, “It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” We hope you use the above-mentioned tips and double your conversion rate!
#thedrivesales
