The DriveSales™ | Planning to sell to startups? Here are highly recommended and proven selling principles!
When you are starting, your main customers are other small businesses. This type of sales is known as Business to Business or B2B sales. Such sales help in supporting other companies and it promotes individual growth as well. Startups are usually hard to sell to. They are mostly on a money crunch or the products do not fit their agenda.
Are you having trouble making sales to start-up companies? Are you getting rejected?
Here are our 5 tips to improve your sales with startup companies.
1) Understand their needs- Make sure you have done your research and are aware of the company and their needs. Ensure that your product adds value to them. This helps you in saving time as well.
2) Play in their favor- This is a continuation of our first tip. Show them how your product will benefit their company and its growth. This helps in landing your deal. When you explain how the products aid their growth, there are higher chances of them investing in you.
3) Make yourself visible- By making yourself visible, we mean putting yourself out there. Hang out in places where most of these founders spend time. This helps you build contacts. This also provides similarity which helps you build a personal connection with your customers
4) Free trials- Most of these startups are under tight budgets. Their bank accounts will not let them invest in you. Providing them free trials or budget pricing helps you get their attention. Free trials help them get an insight into your product. Providing them with payment options helps them invest in your business easily.
5) Focus on their business goals- Make sure your entire sales pitch is focused on them and their goals. This helps them understand that you genuinely care about their brand are interested in doing business with them. Focusing on their goals also helps them understand your product concerning their company.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your growth mindset. It is something like Tony Hsieh’s quote, “Chase the vision and not the money, the money will end up following you.”
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