The DriveSales™ | Proven and highly recommended sales strategies on how to increase your sales on Amazon and Flipkart!

E-commerce websites like Amazon and Flipkart have immensely transformed the world’s shopping culture. Amazon, the name itself portrays how vast their empire is, was founded in 1994 in Washington. The company name was inspired by the name of Amazon River, the world’s biggest river, aiming to become the biggest online store in the world. Originally, they started as an online bookstore, but it didn’t take long for them to take over the other markets as well.

Flipkart came into the E-commerce market in 2007, founded by two enthusiastic youngsters who formerly worked for Amazon. It was indeed a shake for the E-commerce industry when it acquired Letsbuy and Myntra in 2012 and 2014 respectively; however, Myntra continues to operate as a standalone subsidiary focusing on the fashion market.

E-commerce Vs Traditional Commerce

Advantages and Disadvantages (E-commerce) — The biggest disadvantage of traditional commerce is the greatest advantage of E-commerce. Unlike, traditional commerce, it is cost-efficient and allows your customers to shop comfortably while sitting on their armchairs or traveling back to their place after spending a hectic day at the office.

Talking about the disadvantages of E-commerce, it takes away from you the chance of making an effort to convince your customers. While there are countless ways to attract customers and lure them to make a purchase, the end decision still depends on the fact whether your prospect clicks the ‘Buy’ button or not. But, with traditional selling, you can make sure that your customer doesn’t step out of your shop with an empty bag by using the right convincing approach and bargaining methods.

Advantages and Disadvantages (Traditional Commerce) — Traditional selling gives you one of the greatest advantages, i.e. the opportunity to communicate with your customers face-to-face and create healthy relationships. It allows you to make the most out of your selling techniques whereas when it comes to E-commerce the decision solely lies in the hands of the customer.

Traditional commerce, as the name itself suggests, is ‘traditional’ giving us the first disadvantage. We must evolve to keep up with the changing trends. People, having a tight schedule, do not get enough time to go out and spend hours visiting one shop after another. Secondly, the cost of setting up a brick-and-mortar store is quite high when compared to an online store.

Which one is better from the seller’s point of view — Amazon or Flipkart?

Undoubtedly, both of these websites have their strengths and weaknesses. They both have a strong customer base, but when we look from the seller’s perspective, Amazon wins the race in terms of features, product listing, advertising, order processing, delivery, and seller support. It is a complete no brainer that Amazon is the market king while Flipkart still has a long journey to travel.

You are missing out on a great opportunity if you are ignoring how you can escalate your online sales. If you have already started selling on these E-commerce platforms, please navigate through the tips listed below to increase your visibility as well as sales on Amazon and Flipkart.

Sales strategies (Amazon)

1) Enhance your title — Your title, being the bold and shining aspect of your product listing, is the first thing that grabs the attention of your customers. Just include the brand name, product name, features, etc. and you are good to go. This will enable your customers to quickly analyze what your product is all about. Moreover, when you use the right keywords, your ranking keeps scaling higher.

2) Customer feedback is your success ladder — Customer feedback is essential regardless of whether it is positive or negative. You know you are on the right track and new customers are on their way when you receive positive feedback. But, do not let any negative feedback get on your nerves. Negative feedback gives you room to grow and improve. Furthermore, it helps you understand your customer’s needs and preferences as well.

3) Synchronize your inventory — If you are trying to sell on multiple platforms, you can ease things out by synchronizing your inventory. It would enable you to keep track and seamlessly update the changes needed. Also, the time you save here can be invested in more important chores.

4) Use quality product photos — Take multiple shots from various angles to allow your customers to have a detailed study of the product. Photos are one of the best ways to attract customers and lure them to make a purchase. Try taking pictures in lifestyle situations to show your customers how they can use it.

5) Comply with Amazon’s rules — You won’t like it if you get suspended or shut down, so it is better if you try not to break any of Amazon’s rules. Compliance would mean a higher quality listing. This will not only result in higher buyer trust but also enable you to land more sales.

Sales Strategies (Flipkart)

1) Ensure good packaging — Firstly, good packaging reduces the chances of having any in-transit damage. Secondly, the look and feel of the products’ packaging represents your brand and helps your customers connect with it. Thirdly, it not only enhances the buyer experience but also their trust in your brand, ultimately, increasing your sales.

2) Optimize your catalog — Remember, most people choose to shop online because of their busy schedules, so make sure your catalog is easy to understand and saves your customer’s time. Your catalog plays an essential role in influencing your customer’s decision. This makes it even more necessary to craft it with a detailed but straightforward description.

3) Take part in Flipkart Spike Sales — Flipkart keeps organizing shopping events, popularly known as Spike Sales. Taking part in these events would escalate your visibility and assist you in getting a good hike in your sales figures with minimal efforts. Spike Sales let you establish a good customer base and achieve higher customer satisfaction.

4) Prioritize customer delight — Whether we talk of online selling or the traditional one, being a seller your priority should always be your customer’s delight. Stay committed and give out your customers to the best of your ability. Keep trying and you will soon meet their expectations.

5) Ensure timely delivery — Late delivery is the biggest turn off for a customer. Late deliveries not only make acquiring new customers difficult but also impact your review section harshly. Therefore, you must deliver on time and meet the buyer’s expectations.

Now, as an effective SALESPERSON! We can do three things from here.

1) Ignoring the opportunity and blaming the situation for revenue loss.

2) Taking important notes and going back to revisit your sales strategy with the growth mindset.

3) Reaching out to us if you need any specialized help for sales.

To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Marc Cuban’s quote, “Staying relevant requires learning.”

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