The DriveSales™ | Proven and highly recommended sales strategies for co-working space companies!
Coworking means a condition where workers from different companies come together under one shed, working in the same office space for their ease and comfort to ensure cost-saving. They share a common infrastructure, equipment, reception, custodial services, etc. as per their convenience.
As per a report by Quikrrealty, India has one of the highest space requirements in the world. The popularity of coworking spaces is comparatively recent. The trend of co-working spaces started escalating in the early phase of the last decade in India. Some top co-working space providers in India include WeWork, Innov8, Bombay Connect, 91 Springboard, Awfis, etc.
Coworking spaces mostly attract small businesses and start-ups because of its low price offerings. If you are wondering how to increase sales and simultaneously, your revenue for co-working spaces, go through the tips listed below and achieve your goals in no time.
1) Provide the best facilities — When you are running a co-working space, you must understand that the best way to draw prospects is to provide all the necessary facilities which they could need. Some basic facilities include high-speed internet, lock & key storage units, back-up electricity, security maintenance, comfortable chairs, etc.
2) Do not charge too high — First things first, find an affordable space so that it is easy for you to charge reasonably. Include the maintenance charges and the overall expenses to your membership fees. Prospects would be attracted to your place only when you offer them a perfect cost-effective economic model, so charge accordingly.
3) Create an attractive ambiance — Investing in building an attractive ambiance would prove beneficial as a subtle and positive place would enhance work efficiency. Everyone wants to work in a place which is nicely furnished, eco-friendly, motivating, and has a good view.
4) Advertise online — One of the finest ways of letting prospects know about the availability of seats is to advertise online with the help of social media platforms like Facebook, Linkedin, etc. You would find a large audience whom you could target individually as people spend most of their time on scrolling through these platforms.
5) Offer incentives in the form of services — Try to offer extra amenities that are unique and can give you an advantage over your competitors. Offering additional services like self-serve cafeteria, air purifier, filtered water, unlimited coffee, telephone booths, etc. can help you attract a good number of prospects.
6) Appoint the right staff — Keeping other aspects aside, appointing the right staff with good hospitality skills. Once you hire the right people, invest some time on adequate training of the staff. It is essential to have a team that treats your brand and vision as their own.
7) Try to lower your costs — Lowering your costs is necessary to maximize your profits. You can spend this money on furnishing and providing value-added services. You can also increase your revenue with the help of discounted membership promotions if reducing costs is not possible.
8) Create an adjustable layout — You must create such a layout for your space that does not hamper the privacy of any individual or group. Make sure that you can adjust and customize the layout as per the needs and convenience of your members. Portable partitions would prove to be helpful for the same.
9) Try to construct a niche co-working space — Running behind diverse groups won’t be too fruitful for your business. Try to construct a niche co-working space, for example, telecom, IT, food and beverages, etc. It allows you to form a local hub where different groups or individuals from the same niche can work together, share their ideas, or even start new projects.
10) Focus on individuals rather than groups — We live in an era where everyone is interested to be in the front-line with the help of entrepreneurship. People are gradually stepping out of the 9 to 5 set-up and heading towards working as freelancers or independent contractors. These are the prospects that you should try to target. They are easy to find and convince rather than running after start-ups or companies.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Helen Keller’s quote, “Alone we can do so little; together we can do so much.”
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