The DriveSales™ | Proven and highly recommended sales strategies for generic pharmaceutical companies making generic drugs!
The pharmaceutical industry is that field which discovers, produces, and markets drugs for medical purposes and intends to cure or vaccinate patients. Its primary function is to create medicines or vaccines that would help to treat patients and make profits when sold in the markets.
According to an Invest India report, India is the largest provider of generic medicines globally. It occupies a 20% share in the global supply based on volume and supplies 62% of the worldwide demand for vaccines. India ranks 3rd based on volume and 10th based on value for global production.
Some of the top pharmaceutical companies in India based on market capitalization include Sun Pharmaceutical, Dr. Reddy’s Laboratories, Divi’s Laboratories, Cipla, Aurobindo Pharma, etc.
Are you new to the pharmaceutical industry? Wondering how to increase your sales? Here we have a one-stop solution to all your queries. Listed below are some top tips that would help you escalate your sales figures rapidly.
1) Do not ignore social media — Content is an important aspect that helps to attract prospects and drive more sales. You should know how to use the content on social media to grab the attention and interest of your prospects. Many physicians use social media to publicize their practice and patients also try to seek treatments online; these are the audiences whom you should target.
2) Use visual aids — Visual aids hold good value in a physicians’ office. Using visual aids will not only help you to add clarity to your message but also increase its retention level. It will stimulate your audience’s vision and assist you in better persuasion.
3) Offer free specimens — You can offer physicians free specimen. Most of them are going to prescribe the specimen and you can reach a large number of people who could try your product for free without taking any risk. But this has to be done with a lot of responsibility as some health care networks ban the use of free samples. Make sure that you do not cross your line of ethics.
4) Build relationships of trust — You must build good relationships with physicians. Remember, physicians will prescribe your drugs to patients only if they trust you. Physicians have a responsibility towards their patients, and they are not going to risk it. Therefore, it is necessary to gain their trust.
5) Use technology — Technology plays an important role in the field of physicians. They are the early users of new technologies. For example, PDAs were used first by the physicians when it was launched many years ago. Pharmaceutical representatives also choose using technological means to know about doctors and interact with them.
6) Focus on the website content — In the pharmaceutical industry, information is everything. Make sure your website content has all the necessary details that physicians or patients may need. Your content should be factual and informative. Information like drug benefits, dosage, and risks should be present. Keep your website design user-friendly and easy to navigate. Good content will help you drive more traffic to your website and even increase your Google ranking.
7) Implement SEO best practices — Most of the users try to find their answers by searching on Google. You are losing a lot to your competitors if you are not implementing SEO i.e. Search Engine Optimization. SEO means using keywords in your content which your users might enter while searching a question. This will help in increasing your search ranking and drive more traffic to your website.
8) Take part in conferences and events — You can find physicians whom you want to target in a professional conference. This would give you a good opportunity to interact with them and gain feedback. So, it would be a wise decision to attend such conferences and events.
9) Be empathetic — You can conduct campaigns and try to understand the problems that patients are going through. This will help you create an emotional attachment with them. It would be easy to understand the patients if you put yourself in their shoes.
10) Use chatbots — Chatbots are scripts that are automated to converse with the client directly and mimics human responses. It can handle FAQs, surveys, etc. It would prove useful for pharmaceutical companies as it would help them in simplifying time-consuming processes and provide instant personalized services.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reach out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your growth mindset. It is something like Henry Ford’s quote, “Anyone who stops learning is old, whether at twenty or eighty.”
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