The DriveSales™ | Proven and highly recommended sales strategies for Grocery stores!
Grocery stores help meet our day to day needs, from toothbrushes to vegetables. As grocery stores are a basic necessity in society one may think there is no need for marketing. Well, there is where they go wrong. Even something as trivial as a grocery store needs marketing in today’s time. With the outbreak of COVID-19, all industries across the world have suffered, this makes it even more important to have a sales strategy.
Why do grocery shops need marketing for sales?
In the simplest terms to keep up with eCommerce platforms. A grocery store needs to invest in marketing because of potential market threats especially from emerging brands like Grofers and Big basket offer, stiff competition marketing becomes an important part of selling products.
When it comes to grocery stores one can implement either online or offline strategies to push sales forwards. Now without further ado, let us get into it.
Recommended Offline strategies:
1. Sponsorship — This is a great way to put yourself on the map as a brand. Sponsoring events helps in all-around branding building and also establishes a social presence in the community. Organizers are always looking for sponsors. This is an investment for a long-term return.
2. Infrastructure — What pleases the eyes is what sells. According to psychological study visual stimulus plays an important role in the decision making of a person. Focusing on infrastructure will not only attract people but will also provide additional space for marketing.
3. Building consumer relationships — Being arrogant or ignorant will not help retain customers. Therefore, focusing on being polite, helpful, and also considering the customer’s need helps build a repo and may also lead to mouth to mouth publicity of the shop.
4. Providing home delivery — A grocery store provides necessities and daily need items to its customers. With today’s fast-moving life it becomes important to keep the needs of the people in mind. One would prefer to get their products delivered at home than to go to a store. Therefore, home delivery can work wonders as a sales strategy.
5. Use of business cards — Business cards are a remarkably effective way of marketing. As they provide a visual stimulus, why is a visual stimulus important? Well mainly because a person may not be able to remember information like phone number and address hence having a business card helps.
Recommended Online strategies:
With the world evolving and shifting to the internet where everything is at one’s fingertips, it is a great move to digitize one’s business but how do we do so? Well, let us just dive into it.
1. Website — Having a website is a particularly important part of online marketing. Furthermore, if the website is mobile-friendly it works wonders as people tend to order groceries mainly through their phones and this will also help generate leads.
2. Social media marketing — Social media is today’s newspaper. This is no exaggeration. Almost everyone uses social media as a way of communication. With social media, marketing becomes relativity easier. One can also promote their shop by running advertisements on platforms like Instagram and YouTube.
3. Email blasts — Emailing customers about the latest offers and deals regularly can be helpful as it means that the consumer is aware of when there is a sale and will generate more revenue as people tend to buy more during a sale when compared to on a normal day at the store.
4. Offer rewards — Offering rewards is a way of assuring consumer loyalty. Offering rewards in the form of points helps a great deal. These points can then be utilized by consumers to get discounts or free shipping.
5. Provide as many payment options as possible — this ensures that customers do not face any sort of inconvenience at the last stage of placing their order. Hence make sure there are multiple payment options apart of credit and debit cards, such as via mobile wallets and UPI.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking important notes and going back to revisit your sales strategy with the growth mindset.
3. Reaching out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Phil Dusenberry’s quote “A brand is nothing but an expression of the consumer’s loyalty and trust.”