The DriveSales™ | Proven and highly recommended sales strategies for HoReCa (HORECA)!
HoReCa (HOREAC) is a term used for food and hotel industries in the Dutch language. HoReCa is the abbreviated form for hotels, restaurants, and catering where ‘Ho’ stands for hotel, ‘Re’ for restaurants, and ‘Ca’ for catering.
India Brand Equity Foundation (IBEF) report stated that the Indian food processing industry is one of the largest industries in India and is ranked 5th based on production, consumption, export, and anticipated growth. It accounts for about 32% of India’s total food market. Moreover, India’s organic food market is anticipated to grow by three times by the end of 2020.
Planning to form sales strategies for this industry? You are at the right place! We have gathered some top tips that would help you succeed and achieve the desired results.
1) Provide online facilities — As we are all aware of the pandemic, it has become necessary to provide online facilities because most people will not step out of their house in this situation. You can offer online ordering and home delivery facilities to increase your sales. In this way, people can discover you easily. Moreover, it gives you a competitive advantage if you are new to the industry. The more convenient your process, the more sales you generate.
2) Prioritize sanitization — One thing that you need to understand is that you must make sanitization your ultimate priority. The situation has made it tough to gain the trust of your customers. People are afraid and to eliminate this fear, you can make videos of your sanitization process and post it on your social media.
3) Create an amazing ambiance — When people go out for dinner or lunch, more than food, they look for an ambiance that could release their stress and add some music to their boring life. Build a lively atmosphere, and to do this you can use dim lights, turn up the music volume, add a screen to watch football or cricket matches, etc.
4) Use social media smartly — Social media is the platform where you can find most of your prospective customers. It helps you move ahead of your physical location. You can do a lot through social media — post tempting pictures of your best food, post videos of any events that you organized, offer vouchers and discounts exclusively to your followers conduct online contests, etc. This will help you attract a lot of customers.
5) Focus on the existing customers — When you are running a restaurant, gaining the loyalty of your customers is necessary so that they keep choosing you over your competitors. People talk and if you gain their loyalty, they will recommend you to your friends, family, and colleagues.
6) Build your menu carefully — Keep changing your menu and prices according to the need of the situation. Remove the dishes that your customers stop ordering. Do not overprice your dishes, the reason for your low sales may also be the high price listed in your menu. So, make sure that you keep your pricing strategy in place.
7) Use technology — Once the pandemic is over, you will have huge cues standing out of your restaurant. Slow service may lead to loss of sales. Therefore, use the latest technology to speed things up. You can use software like POS or point of sale to save your time and prevent your customers & staff from getting frustrated.
8) List yourself online — This is pretty obvious that people will not just go out, find you on the street and enter. Most of them will search for restaurants around them, check the menu & ambiance and then, decide whether they want to go there or not. So, it is crucial to list yourself online. Whenever someone searches for a restaurant around them, your name would pop up and you will have a fair chance to impress them with your tempting pictures and services.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reach out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your growth mindset. It is something like Bruce Lee’s quote, “Knowing is not enough; We must apply. Willing is not enough; We must do.”
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