The DriveSales™ | Proven and highly recommended sales strategies for insurance startups and companies!
Insurance companies not meeting their target is a very normal issue as selling insurance is not an easy job to do. Difficult does not mean impossible though. In the process of selling insurance, everything boils down to just how flexible your sales pitch is and how good you are at targeting potential customers.
Here are the top recommended sales strategies for insurance startups and companies:
These strategies are mostly remarkably effective but that does not mean they cannot fail. One has to do a lot of trial and error and implement strategies according to what suits them the best.
1) Create a referral system — Mouth to mouth publicity is the best publicity. When you are going to get new clients, remember referral can work a great deal. Hence designing a referral to reward type of campaign will help old counter our bring in new customers this means there is well-established customer loyalty. An entire family may take insurance just from you because there is enough trust between the two.
2) Create more web pages — Remember the time when newspapers were the main source of information? Well, that is not the case any longer. The internet is the new newspaper hence tapping into this is important. Creating multiple webpages will help in lead generation and also brand building. Well, make sure to make this web pages educational. Making them educational will show that your company cares more about their client than profit. According to HubSpot, companies with 401–1000 pages get 6 times more leads when compared to companies with lesser webpages. It also helps if one creates different webpages for different kinds of insurance policies. Considering there are so many out there.
3) Establish a clear nurturing strategy — Not every lead of yours will turn into clients. Hence it falls on the team to create a lead nurturing strategy. Now, what does it mean? Well, this means that the team needs to come up with strategies where they first need to establish who the target audience is. Once this is done, we can go one to make a buyer persona matching the target audience. Imagine trying to sell house insurance to a 16-year-old. It does not make sense and is also a waste of time. Also, a part of lead nurturing can be email marketing. Email is one of the most effective tools of today’s generation. One can create a series of newsletters to be sent out and also inculcate useful and relevant information.
4) Partnership — This is an amazingly effective sales strategy. One can tie up with a car dealership to help sell car insurance or a real estate agent to sell house insurance. This is highly effective as it helps sell more insurance and build a network as well.
5) Go online — If you are not online you are non-existent. One can generate a lot of leads through running ads on social media. Yes, this might sound silly as social media is only for “Youngsters”, but this is merely a misconception. Everyone uses social media and targeting an audience here would be an effective way of driving sales up.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking important notes and going back to revisit your sales strategy with the growth mindset.
3. Reaching out to Drive Sales if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Frank McKinney’s quote, “Fun is like life insurance; the older you get, the more it costs.”
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