The DriveSales™ | Proven and highly recommended sales strategies for startups!
Setting up a new business in this competitive market is tough. It takes a lot of resources like capital, manpower, and most importantly your dedication to make your start-up a successful one. Most of its initial funding is done by family or friends. Most start-ups failure happens because of inadequate resources, disorganized team, or ineffective planning.
Your sales figure decides the future of your business; after all, it is the main source of funds that gets your business going. If you are a start-up and wondering how to form an amazing sales strategy, Cheers! You have stopped exactly at the right place.
Here are some top tips listed below that will help you boost your sales figures in no time!
1) Be prepared for an open-ended conversation — You need to understand every prospect is different, having unique values and thought processes. Do not limit yourself and be prepared for an open-ended conversation with your prospective clients.
2) Talk to the decision-maker — If you do not want to waste your time convincing one person after another having countless conversations to close one deal, make sure that you talk to the decision-maker. If you are unable to connect to them directly, use referrals, or mutual people to reach them.
3) Choose outcomes that benefit both — While negotiating with your prospect, try to reach an outcome that is a win-win for both the sides. It will show your respect and willingness to work with them again in the future and build long term relationships with your clients.
4) Follow up extensively — Do not hesitate in reaching out to your prospects after they have given a yellow signal. Try to fix a particular time when you can connect to them for a follow-up and keep doing that until you get a definite answer.
5) Build trust — When you have just started your business, you must build trust with your clients and prospects. It is the only way that your business can sustain in the long run. There are many ways in which you can build trust, like having a friendly conversation with your client rather than a formal one, being honest with them, actively listening to their problems, and being empathetic to them.
6) Prepare short demos — Try to give short and simplified demos to your prospects. Overloading them with irrelevant information would not be a good choice. Provide only that information which is necessary and what your prospect would be able to retain.
7) Prioritize customer satisfaction — Remember, if your customers are happy and satisfied, they will come to you again and again. It will build a good reputation in the market, which is essential for any start-up. You can ensure that your customers are satisfied by providing them with after-sales services, taking feedback after regular intervals, and making your reach out process easy.
8) Target small businesses — Targeting small businesses would be good for a head start. They would be easy to convince as you, being a start-up, would be able to relate to their problems and identify their pain points easily.
9) Make the perfect sales pitch — Before you make your pitch to the prospect, spend some time researching their needs, values, and pain points. This will help you prepare an effective sales pitch and close the deal comfortably. Do not spend too much time on exaggerating the benefits of your product or your company. Focus more on grabbing the interest and understanding the needs of your prospect.
10) Use online methods for marketing — Whether you want to find leads or attract prospects, all your problems have one way out, go online. You can use LinkedIn to generate quality leads, use different social media platforms to promote your business, or start writing blogs to attract more prospects.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reach out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your growth mindset. It is something like Ken Petti’s quote, “Sometimes it takes more courage to ask for help than to act alone.”