The DriveSales™ | Proven and highly recommended sales strategies for the accounting firm!

While dealing with numbers and passing on all the payrolls, sometimes the growth remains stagnant in an accounting firm. And to grow and reach new markets, there are so many things one should be aware of, like how an accounting firm works might be an inside story. But how to build up trust among people to help you deal with their payments and offer you, new clients is pretty not so easy task to do. And to help you up to heal your sales game.

Here are the proven and highly recommended sales practices for accounting firm to get more clients:

1) Brand your firm — Having simple vision-mission statements could help your clients realize what code of ethics you work for and what your firm stands are. A look at the Logo and the business concept would tell your clients everything they need to know and what they could expect from you.

2) Use the latest technologies — The current generation of accounting is built upon cloud-based technologies, assuring not just your clients of the best services available but also to help you ease the various methods of confusion. From transferring the whole burden of paperwork to simplified storage of information on the internet, you also make other accounting processes simpler.

3) Improve your content — The data or the information you give about your firm and its services must always be updated on all portals. By adding a couple of new offers or recent trends in the industry, the data you provide must always stand in the era of today and reach the market crisp and fresh.

4) Enhance your offerings — By showing people your expertise and the areas you have worked on, show them the sights of their benefits. And makes them aware of the luxuries and benefits they would avail by purchasing those services.

5) Blog regularly — Blogging is one of the most traditional and effective ways to let people know about your knowledge. By blogging regularly and sharing information with people, not just do you clear their day-to-day doubts, but also become the one they would preach when another comes in.

6) Join the network of other accounting firms — As advertising publicly through the media is banned for accounting firms in certain places, other accounting firms could help in such situations. By providing clients, sharing resources, and all the tax-based updates one would need. By helping each other.

7) Offer free services and host webinars — Another best way to market an accounting firm is by networking through people and making your firm at least a local brand. As in cases of any doubt or need of services, it must be your known who first approaches you. And as their circle grows, you could avail a lot more clients by their referrals. Hence it is necessary to embrace your connections.

8) Specialize mail calls — Sending out emails to their old clients is what everybody is doing right now, but what is it that could make you stand out? Make specialized mail calls. Forwarding everybody the same mail will probably not interest any of them. But if you send people what they need, like for medicinal clients, medicine related offers, for nursery gardening funds, they would probably be more interested in checking out things you have to offer and also be interested in your deeds.

9) Ace the social media — A website, a social media portal all need consistency and well-regulated content to star up in the influencer game. And by joining various social media groups, social media platforms and engaging in discussions could help a lot in building a social media portfolio.

Now, as an effective SALESPERSON! We can do three things from here.

1. Not ignoring the opportunity and blaming the situation for revenue loss.

2. Taking necessary notes and going back to revisit your sales strategy with the growth mindset.

3. Reaching out to The DriveSales™ if you need any specialized help for sales.

To conclude, what you choose to believe also provides some idea of your development as a consultative salesperson. It is similar to what Mary Archer once quoted, “It sounds extraordinary, but it’s a fact that balance sheets can make fascinating reading.”

#thedrivesales