The DriveSales™ | Proven and highly recommended sales strategies on how to leverage Instagram and generate more leads!
Instagram is popular mainly among the young generation and is mostly used for entertainment purposes. But, if used in the right manner, it can yield amazing results because of its vast engagement. Instagram has proved to be one of the most helpful platforms to increase business sales. Its easy usage allows you to reach a large audience. If you want to target the young generation, then Instagram is the right place for you!
How can Instagram help in generating leads?
A report by Omnicore states that there are more than one billion monthly active users and more than 500 million daily active users on Instagram. There are more than 25 million businesses and 2 million monthly advertisers on this platform. Every six out of ten adults online user has an Instagram account. People spend most of their time scrolling through Instagram. This gives you an amazing opportunity to target your ideal prospects.
Wondering how you can use Instagram to generate leads? Here we have some top ways in which you can leverage Instagram and generate more leads.
1) Instagram lead generation ads — Instagram Ads are one of the most important tools which one should not ignore if a company wants to generate leads. Instagram ads give you a lot of features where you can experiment and boost your reach by connecting to the target audience.
2) Attractive profile design — You should make your profile design attractive to instantly catch the attention of your audience. Your profile design gives your first impression. Therefore, it is essential to spend some time on deciding the design and optimizing it for better results.
3) Improve your Bio — Instagram Bio is the first thing that your prospect would see while visiting a profile. Your bio should be clear, attractive, unique, and easy to understand. The content of the bio should be relevant as it will help the viewers understand who you are and how can you help them.
4) Engage more — You can engage with your audience just by doing simple things without getting into complications. You can organize contests or Q&A and reward the winners. This will give the audience a reason to stay connected with you and be active. You may simply give vouchers, coupons, discounts, or products of your company to gain their loyalty. Do not forget to use relevant and trending hashtags as it attracts a huge number of prospects.
5) Go live — Most businesses do not go live as they either find it difficult or they do not recognize the scope and benefits of going live. Going live is one of the easiest ways to communicate and connect with your audience. You can go live and have a nice conversation with the audience, solve their doubts, and answer their questions.
6) Utilize Instagram stories — You can use polls, Q&A, or you can just simply ask for suggestions regarding your business from the audience. This will help you to get quick and easy feedback from your audience. You can implement the new ideas and suggestions gathered from your Instagram stories.
7) Use a call-to-action — A call-to-action is a button on your Instagram profile through which anyone can directly contact you by clicking on that button. You can either use your Gmail or your contact no. in the call-to-action area. This will help build trust and show your professionalism.
8) Develop a content strategy — You should be regular and consistent when it comes to developing and posting content on your Instagram. More than quantity, the quality of your content is important. Therefore, content should be relevant, unique, attractive, professional, and something which the viewers can engage with and relate to. You can use a content calendar and implement a sound content strategy to generate a good lead.
9) Post regularly — If there are huge intervals between your posts then you might lose your connectivity with the audience. On the other hand, if you post too frequently, then your audience might stop focusing and giving attention to the posts as they would be overloaded with the content. Therefore, you should keep a pattern of posting content and decide a time interval in which you want to post the content. Finally, you should implement that pattern and be regular in posting the content.
10) Track your campaigns — Just posting and engaging with your audience will not fetch you anything if you don’t record, examine, and analyze the results of your campaigns. The main reason for organizing campaigns is to get proper outcomes.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Jim Rohn’s quote, “Don’t let your learning lead to knowledge. Let your learning lead to action.”
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