The DriveSales™ | Proven and highly recommended sales strategies on how to leverage LinkedIn and generate more leads!
Yes, you read it right! You can generate a good number of leads just through LinkedIn. The toughest part of a salesperson’s job is often generating leads. Being a salesperson and having a huge target to meet, the first question that comes to your mind is how and most importantly where to start? So, here is our little secret — LinkedIn!
But, the question is why LinkedIn?
As per a report by Omnicore, there are over 30 million companies on LinkedIn with over 20 million open job listings. Time spent on LinkedIn by an average user is 17 minutes monthly. Facts say that there are approximately 5.5 million accountants, 3 million MBA graduates, and 6 million IT decision-makers on LinkedIn. Moreover, UK & India are the fastest-growing markets on LinkedIn messaging.
This platform has no scarcity of opportunities if used properly. In case, you are wondering how to leverage LinkedIn, we have gathered some top tips below to get you started.
1) Include commercial texts in your LinkedIn profile — First thing that you must keep in mind is that LinkedIn is a huge and never-ending virtual networking platform. You must be always ready with your answers to grab every possible opportunity. Add commercial texts in your LinkedIn profile giving details about your services and at the same time targeting the pain points of your prospects.
2) Add as many connections as you can — The more connections, the larger the network. Focus on both — quantity and quality of your connections. The connections of your connections also become a part of your network whenever you add someone. So, utilize the opportunity to the fullest. Spend some time every day on clicking the connect button on LinkedIn.
3) Create a list of leads — Research well and make a list of your prospects. Spend 5 minutes every day investigating the connections of your contacts. In this manner, you can find some potential prospects who you did not even know existed in your network.
4) Follow current clients, prospects, and competitors — If you are thinking why you should follow your competitors along with clients and prospects, the reason is that if you follow your competitors you can track their activities easily and gain a competitive advantage. Following your prospects and clients would give you a better understanding of their needs and pain points.
5) Post regularly — Having a presence is not enough, you must be active on the platform to create a strong network and gain their confidence. Posting regularly helps you to grab the attention of your customers and opens the door of new opportunities. Posting valuable and useful content regularly is the key to build a vast and strong network.
6) Join groups and communities — LinkedIn allows you to connect with people who are in your group. Taking this opportunity, share insights, and try building a stronger network with your prospects. Joining good groups can often provide great leads regularly.
7) Congratulate your connections — Whenever you find that one of your connections has accomplished something, celebrate by congratulating them. This will not only build better relations but also give you a better reach. Also, do not forget to mention them so that they receive a notification.
8) Write recommendations for others — Asking people for recommendations won’t be of much use. Rather, it would be better if you write recommendations for others. In turn, this will serve as a permanent promotional piece for you and your organization.
9) Write an attractive profile summary — Your profile summary highlights that you are. Show off your personality and your biggest achievements without any hesitation. Remember, your summary is the first thing that a profile visitor is going to notice. Make sure that you create an amazing first impression.
10) Know where to stop — It is essential to know where to stop. Spending your whole day on LinkedIn would not help you. Do not shift your focus from the core activities. Spending a whole week on LinkedIn and then not being active for a long time is useless. Spending a little time every day is the key to success.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like B. B. King’s quote, “The beautiful thing about learning is nobody can take it away from you.”
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