The DriveSales™ | Proven and highly recommended sales strategies on how to leverage Reddit and generate more leads!
Generating leads is not as easy as it seems, but with the help of the right techniques and strategies, achieving success is definite. While there are innumerable ways to generate leads, social media platforms have always proved to be one of the best. Some great platforms include LinkedIn, Facebook, YouTube, Instagram, etc. But here we are talking about how you can generate leads only with the help of Reddit.
What is Reddit?
Reddit is a social media platform that allows it user to upload posts which can be upvoted or downvoted by its viewers. If the post gets upvotes, its visibility increases and if the post gets downvotes, its visibility drops down in no time. They are further divided into smaller communities known as subreddits who are dedicated to a particular topic.
How to use Reddit to generate leads?
1) Do not get banned — What could be worse than getting banned on a platform like Reddit so, you should avoid some practices and take care of certain things.
a) You should not post identical comments multiple times on the platform.
b) Avoid submitting multiple comments to different subreddits containing only the company’s website URL.
c) Don’t beg others on the platform to excessively promote your brand and don’t beg users to upvote comments.
d) Do not get involved in illegal content or practices that violated the platform’s guidelines.
e) Do not share private, confidential, or dedicate information in your post.
You should keep these things in your mind while marketing on Reddit because if the moderators find something spam, they can permanently ban single or multiple accounts and may even block an entire domain.
2) Engage influencers — The platform has its own influencer marketing community where companies can appoint popular influencers or micro-influencers to generate leads. Influencers play a major role in generating lead as most of the customers purchase things by seeing them and getting inspired by them. Therefore, it is a great opportunity to attract new audiences with the help of the right influencers. The business also gets an opportunity to communicate with people who are enthusiastic about their goods and services.
3) Observe and learn from marketers –Observing things and learning new things from the ones who are already experts in a field is a great way to improve your practices. Companies can observe their past campaigns or view their stories or learn from their social media profiles to get information about their marketing strategies.
4) Ask for customer feedback –Feedback from your customers is one of the most valuable ways to improve your marketing practices and generate more leads in the future. You should ask people to post honest reviews about the products and services and learn from them about how the company is running. You should also reply to their complaints or feedbacks and make improvements according to them to keep customer satisfaction.
5) Connect with relevant communities –You should give approx. 80% of your time in communicating and getting engaged on the platform and should keep the remaining 20% for your marketing practices. You should connect with other communities having relevant interests and the same niche so that you could be more visible to a specific target audience. Staying active, connecting with people, replying to questions, participating in the community will help you to increase your outreach and generate leads for your company.
6) Create an authentic Reddit profile –There are millions of profiles on Reddit so, your profile should stand out authentically and be different and better from the others. The company should post relevant content keeping in view the preference of their target audience. A good Reddit profile does not miss out on an opportunity to follow other subreddits of similar or relevant interests and use it to be more visible to others. You should also search through trending topics and contents to understand the audience’s mindset and can also use Ask Me Anything tools to engage with them.
Now, as an effective SALESPERSON! We can do three things from here.
1) Ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to us if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Sam Levenson’s quote, “Don’t watch the clock; do what it does. Keep going.”
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