The DriveSales™ | Sales strategies for liquor stores to grow sales and expand business!
When there is any sort of celebration made be a birthday party or a wedding or engagement alcohol is always present. It is a luxury commodity. The alcohol industry is one of the biggest and most valuable industries in the world in 2017 the market was valued at 1439 billion. By 2025 it will reach 1684 billion. With the Rapid growth of the industry, it becomes particularly important for stores to have a sales strategy in place to make sure that the product reaches the right demographic of society.
Why do liquor stores need marketing for sales?
With the Rapid growth of the industry, there are a lot of people who want to participate and make their livelihood. In simple terms, this means that people want in all the business, and in simple words, it means more competition. Hence having a marketing strategy can help ensure that your sales are where they are supposed to be. This will help the business remain afloat.
Here are the proven and highly recommended sales practices for businesses and stores selling for liquors:
1. Do not focus on drinking — This might seem bizarre but big brands like Kingfisher do not focus on the alcohol, but they focus on what the alcohol brings with it. For example, the tagline of Kingfisher is the king of good times. This sort of creates an illusion to the consumer and takes their mind off the fact that they are drinking alcohol. focusing on hosting different kinds of parties and charity events is a great way of building community and when people read about this the brand name sort of sticks to them.
2. Behind the scenes — Provide your clients exclusive and unseen behind the scenes. For a new brand providing behind-the-scenes is a way of gaining the trust of consumers and giving them complete access to information will help the audience engage with the brand better, for example, if the brand sells wine then giving the BTS of the vineyard and the process of how the product is made will establish the huge amount of Trust as people will know where the product is coming from.
3. Social media — Apart from running as and posting stories one can also try audience interaction. This can be obtained by posting poles about what is popular with your clients and engaging in the common section with your followers. Not only this but creating healthy drama with other brands also benefit you. as people like drama and the internet seems to be the best place to do so.
4. Have a website — Having a mobile-friendly website can help to brand here is where one would post the behind the scene and other relevant information. One can upload blogs on topics that might interest the audience. Also, make sure that the website is SEO.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking important notes and going back to revisit your sales strategy with the growth mindset.
3. Reaching out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Confucius’s quote “It does not matter how slowly you go as long as you do not stop.”
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