The DriveSales™ | Sales strategies for restaurants to attract more customers and make more profits!
Imagine a perfect weekend with your family. You go to a nice fine dining restaurant and order your favorite food. restaurants have become an integral part of society. It is one of those places where people go to celebrate or just for the fun of it. Having nice food is everyone’s favorite thing to do.
Why do restaurants need marketing?
Well with the arrival of fast-food chains such as KFC and McDonald’s restaurants are going out of business. This is because these fast-food chains cater to the fast-moving needs of the fast-moving society we live in. What do fast foods provide? With fast service they provide uniformity and this sense of familiarity helps them build a loyal consumer base. Having a strong marketing strategy will help the business sustain itself.
Here are the proven and highly recommended sales practices for restaurants:
1. Contactless service — With the ongoing pandemic, though the lockdowns have relaxed the people have not. Hence with the use of technology providing contactless services will not be as difficult. As a business owner, it’s up to you how to implement it. One can use barcodes instead of menus which dinners can scan and place their order or they can provide tablets and make ordering convenient.
2. Be a host — This is a proven sales strategy. On slow days one can offer discounts and implement happy hours to attract more people. During the gaming seasons, the restaurant can host parties and game screenings to make sure that their consumers are entertained. Having a live band performing or an open mic will also attract consumers. A party is not always about booze and EDM. it can also be about associating yourself with a charity and hosting their event. This works very well for the image of the brand and also creates brand awareness.
3. Social media is your best friend — Before hosting an event make sure to spread the word and this can be done by posting posts on platforms like Instagram and Facebook. when hosting events make sure to live stream them for your audience on social networking platforms. One can also run paid ad campaigns to attract more people.
4. Get listed — In this world of technology it is important to be on the internet. Hence get listed on platforms like Yelp, Google search, and foursquare. This is because when someone wants to decide as to which restaurant they should go to they rely on the internet and by doing this. This will help you be in front of people’s eyes.
5. Sponsorship — Sponsoring local teams can help bring fans to your restaurant and this is a great way to gain client loyalty and make sure you have a flow of people almost all the time.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking important notes and going back to revisit your sales strategy with the growth mindset.
3. Reaching out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Richard Branson’s quote “If your dreams don’t scare you, they are too small.”
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