The DriveSales™ | Sales strategy for a freelance voice over artists to get more clients!

Voices sound as soothing as they may seem, have a lot of work to be done in the homework. Having to work as a freelance voice over artist sharing your work bid by bid might not always be an easy task. But to ease your efforts and come up with better production, there is going to be a better way.

Here are the proven and highly recommended practices for voice over artists to get more clients:

1) Invest in your voice — Remember quality precedes quantity. You might be giving thousands of samples to people around but, none of it will make a profit if it’s not noteworthy. Take professional courses. Overcome your weakness and set up a low budget studio to produce good content. Outrun all the obstacles that come in the usual recording of voices and find cheaper alternatives to overcome them.

2) Improvise your content — As distant as it may seem, it is found that the amount of work you put in developing your portfolio and producing your content could help you from standing in 100 and numbers of auditions. People nowadays have shifted to more of a virtual based entertainment. May it be from Netflix or Instagram reels, the more unique your content gets, the better chances they have at getting sold.

3) Identify your strengths and focus on a specific niche — Generally, there is around 9 voice over a niche in the market; commercials, animations, audiobooks, video games, GPS and virtual assistants, corporate and educational videos, health, and wellness, documentaries, and announcing. And for you to shine up in the market, it’s necessary to choose a particular niche and give your all to it. You can always try up and discover things in other niches. But it is highly important to focus on one and do your best marketing it.

4) Take part in available opportunities — Being a part of your dream organization might be a really good thought to begin your career with, but it’s important to note that you can’t jump the whole sky with just a little lift. It would take days and days to work along. And until then, you can build up your voice over the portfolio by being a part of available opportunities. Not settling for something less than your worth but working in a place that appreciates and understands you till you get selected for the project you desired.

5) Make cold calls — Contacting professionals and asking them directly for opportunities might not always be a sweet deal. Most likely, most of them are going to be left unread. But there is a high chance that among the 100 emails you send, there are going to be 99 NO and a single YES. But that one yes would all be worth it.

6) Market your voice — As much as making content is necessary, marketing is the core of promoting its reach. The large number of eyes that glance at your work, the better you are at getting new opportunities. Many of the researchers suggest that the key to helping your voice reach the right ears is spending at least 1 hour for marketing every day and giving your best to it in that hour.

7) Network — Befriend people of the same industry or people who might have contacts. In times like this, when the population is so huge and competition too tight, it is good to have distinctions on your way by making content with the right people. Because when the casting couch of the voiceover demands something, they usually get in touch with the people nearby and suggestions by a spread of word. And if your name pops up on one someday, you definitely would be a lucky charm.

8) Analyze commercials — Or works of whatever niche you wish to work in. Understand the trends and old of the industry and keep updating yourself with each upgrading day. Meet the demands of today’s needs and look out for the future and mould yourself that way. Understand the statistics and present yourself to people in ways that they start treating you like a professional. And help you attain the level you deserve to be.

9) Get Featured — Perform for platforms that pay you a price, either in terms of reach or monetarily. And collaborate with other artists to come up with some good works. And if given a chance, do work under professionals to get insights. Work for charity in a volunteered way in places where you could get some beneficiaries and also be in good eyes of people. And most likely, where your work could get noticed.

10) Polish your linguistic skills — In an industry where there are nearly more than 1,000s of people approaching every day, there should be something in you that distinguishes you from others. And that could be your linguistic skills. By having a good hold on more than one language, you bring up opportunities for working in more than one linguistic channel. With a good understanding of many languages, you could not just stand out in one project but also increase your chances of working in more than one.

11) Set specific goals — Set short time goals for your growth and work on the emphasis of industrial needs. You can do it by studying books on voice overs for 30 mins every day or reaching out to a certain number of clients in a week. To try out a higher node or practice the lower one. It could help you be on track with your development every day and focused on your career.

12) Have a website to show demo and skills — Making a website of your own not just restricts the other person to have his/ her opinion based on their thoughts but helps them see what you want them they see. Websites can work as a great tool in a portfolio for artists where they can present everything, they want the user the see and pin the things about them that deserve the most highlight. It helps the person look professional and sincerely dedicated to their work.

Now, as an effective SALESPERSON! We can do three things from here.

1. Not ignoring the opportunity and blaming the situation for revenue loss.

2. Taking important notes and going back to revisit your sales strategy with the growth mindset.

3. Reaching out to The DriveSales™ if you need any specialized help for sales.

To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Sam Waterson’s quote, “If you are not moving forward, you’re falling back.”

#thedrivesales