The DriveSales™ | Sales strategy for bookstores to increase revenues!
And the next time someone says a book is for nerds, they probably would have to think about it twice. As time has passed on and people have moved to the cinema still there is a large amount of audience that loves reading books. Books aren’t bound to just fiction/ non-fiction books are like a window to the other world where not does it help people explore the various characters but also helps understand themselves in different ways. And it’s always the most unsuccessful people who have called readers nerds because every successful person has always been a reader.
Here are the proven and highly recommended sales practices for bookstores to get more sales:
1) Be creative — Have impressive stationaries and bookmarks handcrafted/ printed with your logo. Distribute free stationaries along with the purchases people make and keep adding additional in the book store. You can renovate and lighten up the infrastructure by adding a few plants or structuring the room with a specific and soothing theme, offering services that booksellers don’t do.
2) Organize events — Events can help you get in closer with your previous customers and also target your potential customers. You can organize events based on a book idea or a kind of plan that book readers could like. Maybe an open mic, poetry classes, or a book launch event. That would bring in a lot of customers, help increase In-reach, and boost sales. And by bringing in genuine, local celebrities, you could also approach a segment of the market and offer some services.
3) Do tie-ups — Collaborations help bookstores to reach a similar kind of market and target their audiences. Reaching out to book lovers and potential customers through branding and collaborating would help the bookstore boost its reach and have higher sales. While also shaking hands with people who could turn their friends in times of need, where you could promote each other and support their needs.
4) Create membership programs — What effective way could more than memberships be to have your customers glued to you. You could prescribe a monthly/ weekly program and offer people premium services at a price, which would benefit both. And you could provide them with gift vouchers or some extra services to make their stay better. You could create memberships for buying books at discounted prices at 75% off or take books from the library by paying an early installment of 300 and have them for six months, and provide similar offers.
5) Create book clubs — You could make groups on Facebook and Instagram of your book club and engage people through your IDs. Where you could inform them about the daily updates, a new book launch or ask about the genre of book they would like to avail?. Instead of keeping just a random collection of books in your shop, you could directly sell people the things they need that way.
6) Make it more than just a book store — The recent trend that has started showing up in the bookstore industry is the availability of book store cafes. You could hire a chef to help customers with snacks and coffee and make the bookstore an even better one. As people might choose to go to a bookstore to buy books, but when they wish to read them and have some coffee, it would add a plus to your profile.
7) Get online — Create a website for your store and start promoting the values of your shops, showcase relatable content, and book reviews about popular books, and try engaging with massive audiences. It’s the word that could change the whole game. It can help you have daily random visitors who were crossing by or the locals you engaged through book clubs and memberships.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue lost.
2. Take the necessary notes and go back to revisit your sales strategy with a growth mindset.
3. Reach out to The DriveSales™ if you need any specialized help.
To conclude, what you come to think also provides some idea of your development as a consultative salesperson. It is something like Maya Angelou’s quote, “There is no greater agony than bearing an untold story inside you.”