The DriveSales™ | Sales strategy for courier companies to win and get more clients!
In a country as vast as ours, with even such a large population. There are only a few big courier companies that everyone is aware of and which can often be count with fingers. And if a small courier company wants to enter the courier services market, or an old one wanting to expand, there are a few sales strategies that they must practically be aware of, to keep their company in a good shine.
Here are the proven and highly recommended sales practices for courier companies to close more deals:
1) Advertise locally — Reach out to the nearby areas by handing over well brief yet short leaflets, or by putting out banners and signboards. Connect to the local places near your offices. And make a customer base there. So, whenever someone needs something, they come out to you.
2) Offer more than what’s required — Customisation is one of the essential things that could help a local company stand out. Offer people with different kinds of facilities at minimal costs, so when they become your potential customers or subscribe to things on their own, they would know why the prices are high it’s worth.
3) Leave footprints — Whichever places you go or your employees travel to, make sure to hand out your business cards every time you make a deal. As people may not be aware of you in different localities, but from those cards, they could always approach you. And help your business reach different segments of the market.
4) Be a part of the courier workers association — It’s in-group that lies the strength that one can’t do alone. Keep in touch with fellow people who do the same work as you do, and try collaborating or easing up your company’s tight schedule through their help. They can help you with their different insights and also help you note your progress.
5) Create or optimize your website — Having a website for a company gets you to access to doing 24 hours of sales without having to work so much. You can assign appropriate people for their designated jobs and keep a better note of your data online, as most other companies do. By using cloud software or other fast working mechanisms, you can easily retrieve data on time and take the necessary actions, which helps the company.
6) Blog — To have a large amount of reach on your websites and organic growth on other platforms, it’s necessary to post blogs related to your couriers or topics related to them. You can write different types of blogs or hire content writers to do the same, which will uplift your google rankings and help your website rank on google. With the help of SEO based and well-researched content, it wouldn’t be tough.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss
2. Take the necessary notes and revisit your sales strategy with a growth mindset.
3. Reach out to The DriveSales™ in case you need any specialized help.
To conclude, what you come to believe also provides some idea of your development as a consultative salesperson. It is something like Peter Drucker’s quote, “The most important thing in communication is to hear what isn’t being said.”
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