The DriveSales™ | Sales strategy for new-age farmers to increase income and make more profits!
The agriculture industry has seen a large number of changes in its processes as the years have passed. With advancements in technology and improvisation in chemicals, even the Indian government has offered hands in helping farms get through better schemes by implementing various schemes in their welfare. The new-age farmers who started farming either on their own or are carrying on their family legacies are considered more knowledgeable and the next generation of farming. They use optimum methods and techniques that produce outputs, lifting off the generation-old methods.
Here are the proven and highly recommended sales practices for new-age farmers to make more income:
1) Sell online — Reaching out to online audiences is simple and easy as compared to real-life people. While you might like talking to people but there are chances of 50–50 of the deal happening. And for you to not get amidst that chaos and directly sell people what they want is where the electronic medium fulfills your needs. People seeking interest in you approach your brand, buy whatever products they wish to with the least efforts, and be at ease with the services.
2) Network — For farmers mostly residing in villages or town side areas, networking could go away longer. By meeting people, not just do you expand the circle of people you know, but you also increase the number of people you could turn your customers in. You can tell them about your farming services and are often encouraged to purchase or try them. Friends and family can be a great source of marketing in the farming industry, as more and more people your friends would know, they could get in touch with your services and help you promote them.
3) Plan before executing — Farming is a tough job that requires work in the fields and also planning. You could either be unknown to strategies and waste 21 hours of your working hours every day or use a couple of them in doing research and get back with proper plans that might not just help you get good yields but also better products in large amounts. And make sure you schedule your activities and requirements in similar ways, so you wouldn’t have to waste resources. You can either do wholesome gardening in the smallest of the plot or let a land get barren due to lack of fulfilments, which would be your choice.
4) Be updated on the market — Market, price situations, schemes, decisions keep changing every day. As a farmer, you must be updated on everything, bring the best out of your fields, focus on engaging with other farmers, and be aware of what’s happening around you. Are there new fertilizers coming up, or is there a new bug that could destroy your fields? Never be scared to seek judgments as it is overcoming those weaknesses that shall help you get better. So, focus on bringing out all the best aspects of the fields and interacting with other farmers to learn and develop more.
5) Use the latest technologies — Sticking to a clear budget might feel good. But there are times when you should be ready to accept the growth. Either by giving on to your age-old fertilizers or using machines that barely have any parts functioning. They might be dear to your hearts or heritage, but for new-age farmers, they must equip the tools of online mediums. You can research through google or learn more about farming techniques and enhance your fields with them. Never shy away to know more, as it is what will help you. You can either read blogs or create your own to gain more knowledge and make more sales.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking necessary notes and revisiting your sales strategy with a growth mindset.
3. Reach out to The DriveSales™ in case of any specialized help.
To conclude, what you believe also provides some idea of your development as a consultative salesperson. It is something like Aldo Leopold’s quote, “There are two spiritual dangers in not owning a farm. One is the danger of supposing that breakfast comes from the grocery, and the other that heat comes from the furnace.”
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