The DriveSales™ | Sales strategy for OTT platforms and apps to attract more users!
Cinema is one of the most outshining productions of evolution. And as days have evolved, so has how films are shot OTT over the top is one of them. People have changed from the era of waiting to buy a film’s tickets to watch it at a swipe per day at their comfort and homemade popcorns. And to outshine in such an industry, making sales and marketing overly is one of the greatest needs. And to help you come up with better content and have a better list, we have made a few strategies for you.
Here are the proven and highly recommended practices for OTT platforms and apps to add more users:
1) Create quality content — Quality always precedes quantity. You might put up 100 little movies no one ever heard of, but if the content isn’t worth watching and not relatable, people would never go for your apps. And hence how much ever money a single movie or a good web series would take would always be enough and worth attracting customers than the rest of them.
2) Advertise on social media — Advertising on social media is currently one of the easiest and cheapest promotions to do. You could either grow your social media handles and have your fan bases or use platforms that help in promoting content to get a better reach. If you want more customers to visit your OTT, you might have to consider loosening on your pockets because it is those investments that will drive profits.
3) Leverage other digital platforms — Collaborate. Using up popular platforms like Spotify, video-related apps will not just help you to get your content to more, but also help people make it viral by using the uniqueness of your OTT and its content. And by keeping it short and simple and easy to remember, you can always stand out in people’s eyes.
4) Email marketing — Though as boring as emails may sound, they proved to bring in more loyal and faithful customers than the other ways. By being a part of people’s daily mail sync’s not just do you make your brand name more familiar, but you also promote your content and remind people of the things they loved and the experiences they had. And by this, you would be able to reach most of them.
5) Have something for everyone — War, romance, culture, drama, teen, adult. Have something for everyone. So by increasing your variety of content, you could approach a variety of consumers and get them subscribed to your services. As the more people who watch it and find it worthy, will fill in the data to their circles and keep spreading the word of same.
6) Services beyond OTT — Having an actual physical presence with a glorifying essence is what would serve the consumer’s right. Organize events, music festivals, food fests, or whatever your branded OTT could best represent. As in this way, you could also approach the offline media and have an interaction with them. And have good light for your app.
7) Have free services — Providing paid subscriptions are necessary for any business to run. But on the other hand, it is helpful to provide people with a sample of your work and how amazing your video galleries are. May it be by showing free trailers to watch for every film or by giving a few premia and a few average services for free. So, when people get engaged with your platform and value it, they would readily agree to invest.
8) Affiliate marketing — Recruit people to speak up for your work. By letting others get a few rewards and you earning more and more customers, your OTT platform can grow in beneficial ways. They could be influencers or people. But people with connections who could get your work done.
9) Optimize platforms — High internet and fastest loading webpages or easy clicks play a role in every customer sticking to your brand. If the caches are too much or there are too many broken links hidden in them, people are most often go switch to a better and more effective platform. Hence it’s good to have the most updated software and smooth running methods.
10) Do off store branding — People wouldn’t just watch something just because you say or someone recommends it, also necessary to get genuine feedback from people and build up your brand locally. Give free memberships to your localities for free, or some similar watch networks. So people, promote your content not just for you, but for the quality of your brand.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignoring the opportunity and blaming the situation for revenue loss.
2. Taking necessary notes and going back to revisit your sales strategy with a growth mindset.
3. Reaching out to The DriveSales™ in need of specialised help.
To conclude, what you perceive also provides some idea of your development as a consultative salesperson. It is something like Harrison Ford’s quote, “ May the force be with you is charming, but it’s not important. What’s important is you become the force — for yourself and perhaps for other people.”
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