The DriveSales™ | Sales strategy for the boutique businesses to attract more clients!
A boutique is often known for the clothes they provide and the specializations they make to make clothes fit perfectly. They have all kinds of additional clothing accessories and often a budget higher to make up the alterations. And to run a boutique and also make higher sales, there are few things one needs to know.
Here are the proven and highly recommended practices for boutique businesses to get more clients:
1) Hire wisely — An ideal boutique employee must not just know about the ins-and-outs of inventories of the office but also be a kind and generous salesman to the people. As they carry the boutique’s identity, they must be well informed and educated enough to know how to deal with customers and offer better leads. And also bring the brand in a good light in the market.
2) Schedule your calendar for events — A boutique of any kind has its specialty of products. Like a fashion boutique that works with clothes, a shoe boutique has its hands-on shoes. And all these products have days of their own when they are high and the most called for in the market, and it is on these days that a boutique must come with offers and engage with people to get a better reach, like marriage seasons and sports events.
3) Appreciate your regular customers — Having a loyal customer base around a boutique is essential for it to run a sustainable business. And when customers get rewarded for coming and avail various offers, they are most likely to visit again and recommend more people to visit your boutique.
4) Have appealing window displays — Window displays are like a mirror to your shops the better clothes you put outside for people to view, the larger number of eyes are going to gaze on your stores. And by adding a little decoration to enhance the customer’s view, you also add values to the customer’s eyes and tell them about your branded products without actually having an interaction.
5) Add supplies to the counter — Most people are going to stand still and gaze around till the billing procedure completes. But when you add a few accessories and cute little things that could pair around with the customer’s main product, they are most likely to check that out and buy more of them, helping you make more sales.
6) Collaborate with similar boutiques — How peaceful would the world seem when two similar cats share and embrace their share of food instead of fighting with each other. Long gone are the times when business used to be about competitions as collaborations have turned out to be a helping hand. By recommending each other’s services to their respective customers, boutiques don’t just establish good human values but also help each other with better sales.
7) Choose a popular location — Location is one of the factors in making sales, as nobody could reach you up if you reside in the darkest parts of the corners. A boutique is supposed to set up in a place with the most amount of crowd and valuable customers approaching. Building a boutique in a food market wouldn’t generate as many sales as when set up near more clothing shops as people would always choose things that they see the most and have an emotional connection.
8) Offer free services — One of the best ways for a boutique shop to get a slide in the locality would be by offering to help school kids dress up for an annual function or provide their products and services in places where they are most likely to get noticed. So, even when the brand doesn’t incur profits in monetary terms, it has its bid on the marketing side.
9) Feedback's and network — Asking up for feedback's from both employees and customers helps regulate a business function properly. When you give people a chance to offer better insights and ways in which they could serve better, they do come up with helpful responses. And by introducing those changes in your boutique, you also ensure the customers that they are getting the best products from the best place.
Now, as an effective SALESPERSON! We can do three things from here.
1. Not ignore the opportunity and blame our situation for the revenue loss.
2. Take the necessary notes and revisit your sales strategy with a growth mindset.
3. Reach out to The DriveSales™ in need of specialized help.
To conclude, what you choose to believe also provides some idea of your development as a consultative salesperson. It is something like Karl Lagerfeld’s quote, “Trendy is the last stage before tacky.”