The DriveSales™ | Sales strategy for the cosmetic brand to promote and level up the business and increase revenue!

The cosmetic industry has always been among the industries that started rising at a slow and yet steady rate. With the rise of individualism among the people and the increase of men’s grooming products, beauty and care have expanded and changed their definition a lot of times. From chemical products to organic, Ayurveda, people have started to focus more on their inner wellness and spirituality, which they feel cosmetic products to be. By using those products for anti-aging, clear skin, and various other aspects, women feel a connection to those products which appeal to their goals.

Here are the proven and highly recommended practices for the cosmetic brand to make more sales:

1) Sell at retail stores — Most of the people visiting through retail stores visit to buy products more than one. And when they visit stores and find your brands at the counter, they are most likely to check them and even buy, at instances. It’s through being there at the most popular and crowded shops and convincing them to have your products that have a great sale. And when these products get highlighted through those stores, or even beauty parlours and spas, people are often going to come back to it again and make another purchase.

2) Get in touch with distributors — It would never be easy to reach different segments of the market and sell all on your own. So, you can contact distributors to help you crack those deals. Make contacts with people who can get you selling at different places and honor them with special offers. As it is by having those proper transport facilities and people who know they work, is how you could crack those deals. As they often know the inner trade circles and can anytime help you with distributing products at the places required/

3) Generate e- revenues — Let your brand be available online through either your portals or from websites like Amazon and Flipkart or beauty based apps like Nyka. By giving people a chance to shop people, you also increase your chances of making money through them. You can create your social media handles on Instagram and Facebook and promote your products through them. It would boost your product reach and also help you have regular engagements.

4) Customize your logo and design — A beauty brand must be attractive and appealing to customers. As when they glance through it, the first thing they see is the logo, design, and the content written on the packaging. And if you wish to appeal to them with your product and stand out from other competitors, it must be through the product and the idea conveying through it. So, it must be curated and designed well to be presented and standing out from competitors.

5) Influencer marketing — You can hire or contact popular influencers on social media and ask them to share product reviews or do promotions of your brand. Through their portals, you can influence the ideas of your brands in those people’s eyes and help your brand elevate. And as most of the competitive brands in the industry have been trying out the same, it might also work out better for you and help your brand get popular. As it is those testimonials that will help you get better insights about your products, and as they can even be from beauty professionals, you can use those statements to target professionals in the industry.

6) Have beauty blogs — Most people using cosmetics search for information more than products. And by fulfilling their thirst for knowledge, you can play a role in the way you navigate through products. Like for example, when you speak about the use of animals for using cosmetics and speak against it, you can market a product that has molecules of the same. You have to think about your words wisely and put up blogs that seem relevant to the beauty industry. As this information might be of common knowledge to you, but they are many people around who do not know beauty products, and you can help them by creating guides.

Now, as an effective SALESPERSON! We can do three things from here.

1. Not ignoring the opportunity and blaming the situation for revenue loss.

2. Taking necessary notes and revisiting your sales strategy with a growth mindset.

3. Reach out to The DriveSales™ in case you need any specialized help.

To conclude, what you believe also provides some idea of your development as a consultative salesperson. It is something like François Nars’s quote, “To me, the essence of truly modern makeup is the freedom to be yourself, to express who you are.”

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