The DriveSales™ | Sales strategy for wedding planners to get more clients!
Weddings are the most awaited joyful, exciting, and nervous time of a personal life. the day has to be perfect. As a wedding planner, the responsibility comes to your shoulders to make sure that the client is delivered the best of your services. This is your responsibility and the pressure can be overwhelming at times. Though the concept of wedding planning is new, the concept of marriage is not the modern world of entrepreneurship and has embraced this into a sector of business. From flowers to cake, everything is taken care of by the planner.
Why making an effective sales strategy is important?
With everything available on the internet wedding planners, are going out of business. People think that day they can do all of it by themselves and not hire a planner, but what they forget is that there is a lot that goes into a wedding and a professional touch can make the wedding or break it. Indian culture weddings are not just an event but it is a fiasco. Having a sales strategy in place will not only help clients find you but will also make you stand out and might also beat the competition.
Here are the proven and highly recommended sales practices for wedding planners:
1. Know your industry — As cliche as it sounds knowing your competition is very crucial the ideas the market has might not be the same if you try standing out. before starting your venture make sure that the industry is where you want it to be in terms of knowing whether people in your database prefer an extravagant or a simple wedding. The concept of wedding planning is widely accepted in urban areas; people in the rural parts may not be open to this. Do your research about the trends to make sure that your client gets what they want.
2. Strong online presence — In the modern age of the internet, it becomes important to have a strong presence. Building a website nowadays is more important than having a business card. Making sure to have a mobile-friendly website as everyone has smartphones in their pockets makes it easier for them to access it at any time anywhere. having a well-built social media presence also is important because what people see people want when it comes to weddings they want the most trendy extravagant get authentic elements in their wedding and finding it on social media like Instagram and Facebook is the simplest way.
3. Have a breathtakingly Portfolio — Like established before what people see people want having an amazing portfolio is the best way to gather client attention. Make sure to make the events big hits. Then upload the pictures on the portfolio portal of your website so that your clients know what they are getting into and what they can expect. Make sure to make your portfolio as over-the-top as possible because no fiasco can be just normal.
4. Stay in touch with your clients — This can be done by sending holiday cards and special day greetings. This shows that we are always there for them for any services they need. This also builds client loyalty and helps in establishing making sure the client remembers us.
Now, as an effective SALESPERSON! We can do three things from here.
1) Not ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Mignon McLaughlin’s quote, “A successful marriage requires falling in love many times with the same person.”
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