The DriveSales™ | Types of sales strategies that salespeople must avoid!
Sales strategies are the tactics a business uses to multiply its sales and generate more revenue. These strategies increase the purchases as customers tend to buy frequently as they are inclined towards the same.
It aims at direct selling also referred to as the traditional method of selling. For a business, the salesperson and the core members of the sales department play an important role. It is a plan by the core members on how to launch the products and services to be offered. Sales strategies are formulated by the administration, sales, marketing, and public relations departments.
Here are the sales strategies to avoid at all cost:
1) Generic Ideas — Nowadays, customers are very aware of the multiple sales strategies that companies use to lure them. Customers do not incline to these lucrative offers because they have very rational thinking which helps them identify between publicity stunt and quality assurance. People value quality above quantity and presentation as most of the products are adulterated. Companies have to think out of the box ideas to please their educated customers. With the accessible internet facilities, consumers understand what marketing are, promotional events and the reason behind companies make celebrities their brand ambassadors. The ideas are outdated and if a company does something the target customers will be inclined towards their product/services.
2) Orthodox Method — Customers have a lot of options to choose even for a basic product. With time a consumer’s taste and preferences change and he shifts towards some other brands of his/her choice. Companies can never be fully assured that the customer base will be always loyal to them. If they remain orthodox, they fail to sustain in the market with always have fresh arrivals. In today’s world, any person who lags cannot achieve the success he/she can. Companies need to be well versed with the latest market trends and updates to please their customers and generate revenue.
3) Unrealistic Promises — Brands do make promises of quality assurance, price drop, gifts, cashback, free data, and much more but fail to fulfil them as they are just for promotion for the particular product and not the actual benefits. Fake promises act as a downfall for both the brand and for generating revenues. Be it fewer benefits but it should practical. This is a major mistake that one should avoid and be aware of as customers have a rationale and clarified view of thinking and in the selection of products. Each one of us knows that mouth marketing is such a boon to brands but if do unrealistic promises this can become a bane as people will suggest others not to buy your brand’s product/services.
4) Junk File Spamming — No consumer likes spam mails as people get confused if useful mail is somewhere between junk mails. Unwanted email bombardment you bring down your company’s reputation in the market and tears your target. In the busy world, no one wants to be disturbed by receiving spam emails. For letting your customers get regular updates about the latest trends alert them every month. This mistake of spamming should be avoided at every cost to retain your customers.
5) Sales greater than Customer Relationship — This is an area in which prone do mistakes as brands get busy in direct sales and generating revenue not in building customer relationships. Brands should always in building customer relationships because if customers are not satisfied the brands will not grow. Sometimes, companies only aim at direct selling as they find it easier but if you want to sustain in the market for long you must have a customer appeasement policy.
Some of the recommended remedial action for salespeople.
1) Be kind to your customers.
2) Respect your customer’s needs.
3) Be aware of industry practice and standards.
4) Focus on customer retention.
Rectify your mistakes as soon as possible and never lag. Be enthusiastic!
Now, as an effective SALESPERSON! We can do three things from here.
1) Not ignoring the opportunity and blaming the situation for revenue loss.
2) Taking important notes and going back to revisit your sales strategy with the growth mindset.
3) Reaching out to The DriveSales™ if you need any specialized help for sales.
To conclude, what you choose to think also provides some idea of your development as a consultative salesperson. It is something like Sam Levenson’s saying “Don’t watch the clock; do what it does. Keep going.”